|Ionic Flux acquired by FatdaddyMore than 5 years ago Ionic Flux started revolutionising how far and how long we could use bearings. Now we are a full grown company with multiple intellectual properties, a great retail base and our own custom recipes.|
Today, after many weeks of secret meetings and talking about our future, we’re thrilled to announce that we have been acquired by Fatdaddy.
Fatdaddy is the biggest retailer in the Europe for personal electric vehicles like skateboards, scooters, ebikes and more.
|You’re probably thinking..|
“Great! I finally find a lubricant that will not only keep my bearings in excellent running condition but also makes sure they don’t overheat to extend bearing life, and now it’s getting bought out and gobbled up.”
The complete opposite is happening.
We decided to join the Fatdaddy team because they see Ionic Flux as the best lubricant on the market. And want to help us become a lubricated machine that keeps on redefining the way we roll (see what I did there?). With the help of Fatdaddy and their Fatdaddies we will develop new products, mix new solutions and make sure that we can help you with more than just lubricants. What about my retailership, will the prices change?Everything will remain exactly as it is. We only ask you to check if your information is up to date on our dealer locator.We would love to have your feedback on our products, services or anything Ionic Flux related. You can do this by simply replying on this email. I will read them all personally. Chris
|Ionic Flux is advanced bearing oil using the latest nano and molecular friction reducing technology. Rain or shine, ride in every type of weather. We merge the sciences of speed and sport.|
2016 is already rolling like hell, but before we go to that, we would like to take you on a ride for the 2015 recap!
The year starts off in the beautiful Quebradillas, Puerto Rico for the Guajataca Downhill. It was the very first International Longboard Race that Ionic Flux got as a sponsor, and man, that was worth it! Flux riders Emily Pross and Hector “Chino” Reyes got 1st place in their categories. Also, the parties were dope, and the vibe was legit.
In August, “Chino” was again on the podium in 6th place in the Junior category in Crash Boat Downhill. Way to go bro!
Every November, the Fiesta Island in San Diego receives the Adrenalina Skate Marathon. There’s a 3.5 hour limit for this 42km battle of fitness, endurance and skateboarding prowess. Thomas C Slager was aiming to keep his crown, and that was exactly what he did when he crossed the finish line first after 1 hour and 33 minutes. Ionic Flux Team Rider Harrison Tucker came in 5th with a time of 01:48:15.37.
Thomas C. Slager at Adrenalina Skate Marathon
During the whole year, we were able to ride along Emily Pross in some great rounds of IDF: Maryhill Festival of Speed, TMI Lilyhammer and Kozakov Challenge. With four wins and 5611 points, Emily Pross became the 2015 Women’s IDF World Champion. We will definitely look out for Emily this year where she will be defending her title and looking to improve on her groundbreaking 26th place overall finish in the open class. Oh yeah!
Emily Pross at TMI Lilyhammer
Oh wait, we have another IDF Champion: Guto Negão! Check Guto in action in Verdicchio Race and Mega Grand Prix. Until the last IDF round in Brazil, Mega Grand Prix, anything could happen, and on Nov 1st, Ionic Flux rider Carlos Augusto Correia Paixão pushed out in front for an unprecedented win by a Brazilian rider since the IDF’s creation. Parabéns cara!
Guto Negão crosses the finish line at Verdicchio Race. Photo by Sickboards Longboards
Besides this amazing riders, we also had some great interviews with the team riders, sick tunes (playlists: Roll Like Hell, SK8 Life, Smooth Ride) and dope wallpapers (Got Grease, Hawk, Smooth Ride). If you want to submit a design (or an idea for one), click here to drop Chris a line.
Btw, have you meet Chris? You can view him talking aboutBlack Steel, longboarding, Estonia, childhood (!?) and cold water (!?) in this super interview that he gave for ISPO’15 along Abraham Paskowitz from Carver Skateboards and Jerry Madrid from Madrid Skateboards.
If you are curious to know how Ionic Flux Black Steel works, we have a foolproof tech infographic. Yeah science, bitch!
Also, you can go over the Estonian Longboard Scene to see where the inspiration comes and learn a little bit more about Ionic Flux homeland.
Longboarding Downtown / Photo Credit: Jaanus Ree
And what about 2016?
We already have some sick news: MapleZ is the official partner to the inline speed skating market to bring Ionic Flux to Inline skaters everywhere!
And the year is just starting to roll …
Longboarding is becoming a new staple diet of the local Estonian push-culture movement. Many of you who frequent the longboarding in Estonia forum on facebook are at the forefront of Longboard sports in Estonia, so you know this. Those of you who don’t know, more and more pushers are pushing each and every day, and new skate brands are starting to pop up locally.
I’m happy to announce that ET Longboards and IONIC FLUX, two of your local startups in this business are teaming up to take the very birch that grows in your own forests and turn it into something absolutely awesome. These boards will be homegrown and home created – straight from the roots of Estonia. (literally!).
We’re calling this board the ET FLUX Deck. It is designed by the Ionic flux team and will be built by ET longboards, specifically for the Estonian market. This is a drop through model and the concept is still in the works. But below is a sneak peak. It features a reverse concave in the middle – with an ankled center inlay, and pockets for your feet – to ensure comfort for any rider at higher than normal speeds and extra stability with a low center of gravity.
We took a little drive to Otepää this weekend to bomb some hills. In an attempt to help my girlfriend fly faster on 4 wheels, we lubed up her bearings with some Ionic Flux. Well, since she is a beginner, I think the hill took her a little too far, and crash and burn.
Yea dude, she was walking back up from about 100m away bloodied up on her knees, arms, hands, and shoulders. Even though it sucks that it happen, it is awesome that she busted her arse. Because, when you start skating, everybody has that right of passage that they must go through. That’s how you bust your concrete cherry. Bleed it out, shake it off, and go back to skate. I’m proud of her, and she’s earned her stripes – or should I say scars?
Word out to you babe- next time we’re out rolling, you’re going in full gear for sure. On top of that, don’t forget to wear your helmet (that saved you for sure) 😀
Peace out and Happy Hill Bombing!